Freitag Truck Design

For the first project, we were asked to join a competition with Freitag in Zurich. The company designs bags and accessories out of truck tarp materials. The object of the contest was to design a truck tarp to exist on the truck for five years and then later be used as the material to make limited edition hand bags. What was most exciting about this project was we not only had to come up with a clever design that would work on such a large scale, but we had to think of a second existence of this design. The design should look good on the truck and live nicely as a hand bag. It was challenging and fun.