The Brand Gap Review

The Brand Gap: How to Bridge the Distance Between Strategy and Design is a brilliant, compact, easy-to-read book. Author Marty Neumeier uses real world brands to help designers know what works and doesn’t work in the world of trademark design. He gives five disciplines of branding and the models for managing brand collaboration. He also gives a helpful seven criteria for choosing a good name for a brand. While most of the information speaks to branding a company, it is presented in such a way that can be applied to other aspects of design. The author also includes easy to read graphs and lists that are a quick reference to successful design solutions. This book is a perfect example of one to keep handy….you will want to refer to it again and again.