Take Root

The City of Chattanooga Tree Commission and Leadership Chattanooga joined together earlier this year to begin a tree-planting project in an effort to affect the climate change within the city. By planting trees in the urban areas, it decreases the carbon footprint we make on the environment. Leadership Chattanooga and Leslie Jensen-Inman, professor at the University of Tennessee at Chattanooga, joined by the Professional Practices Graphic Design Class joined forces to create a name, logo, and look for this initiative. Our class named the initiative Take Root-Plant. Grow. Sustain. We began with logo design and followed all the way through by forming groups with the class to tackle the project. The three groups, Team Brochure, Team Identity, and Team Event were in charge of designing all print materials including two brochures, letterhead, envelopes, note cards, banners, and T-shirts. This project was long and tedious, but very rewarding. Not only are we getting “real world” experience in designing materials for such a large, new initiative, but we also, in a small way, are affecting the environment by putting our effort and whole heart into this project. It is a good feeling when your work goes beyond merely designing and really begins to affect your community and the city you live in. Hopefully with our dedicated efforts to this cause, this project will grow and be successful, and sustainable for all of us.